• An open white envelope on grass with the letter, peony art prints and a blue mini print fanned out of it, floral stickers on its front, and a garland of paper peonies below
  • A hand holding a pink and purple peony art print against bamboo leaves
  • A blue mini print of a yellow peony inside a border of small cream flowers, resting on green leaves
  • A card of yellow and blue peonies with a white border, resting on green leaves among small yellow flowers
  • A blue lettered card reading “Bloom into Abundance” in a border of cream flowers, on green leaves with yellow flowers
  • A peony colouring page on white envelopes on grass, with a garland of paper peonies strung across
Inside the Box

Unwrap Quiet Moments

A6 Art Print

A new original illustration every month, printed on quality card and designed to be collected, framed, or gifted.

A7 Mini Art Print

Wallet-sized, a mini original illustration printed on quality paper, made to collect and keep.

Sticker Sheet

Floral stickers for journals, bottles, laptops, and anywhere that could use a little bloom.

Postcard

Illustrated and ready to send to someone you love or keep for your own wall.

Personal Letter

A handwritten note from me — honest, seasonal, and always real.

Surprise Activity

A colouring page, DIY craft, or creative prompt — something to slow down and make with your hands.

See Plans See What's Inside
Subscription Plans

Choose your monthly bloom

One handmade envelope, every month, pick your plan and your location.

✿ Cancel anytime · Ships 20th of each month · Shipping included

Every envelope includes

  • A6 Original Art Print
  • A7 Mini Print
  • Handwritten Letter
  • Floral Sticker Sheet
  • Illustrated Postcard
  • Surprise Activity
The Process

How your bloom finds
its way to you.

1
Start Here

Choose Your Plan

Select your plan — India or International — and subscribe in a couple of taps.

2
The Making

I Curate Your Envelope

Each month, one flower becomes the heart of the entire envelope — woven through the art print, stickers, letter, and activity.

3
On The Way

Ships on the 20th

Your Phool envelope goes out on the 20th of each month. India members receive their Phool envelopes in 3–5 days; international members in 10–20 days.

4
The Ritual

Open Slowly. Savour.

Make a cup of tea, find a quiet corner, and let each piece unfold at its own pace — this is the kind of mail worth slowing down for.

Avnie, founder of Phool Bloom Club
The Founder

From my sketchbook
to your letterbox.

I'm an illustrator who fell in love with flowers — not just for how they look, but for what they mean. In the language of flowers, every petal carries a feeling.

Phool Bloom Club was born from a simple want: to send something real. Something you hold in your hands, made slowly and with intention — original art, a handwritten letter, and a genuine thread of connection between the person who made it and the person who opens it.

Phool means flower in Hindi. Like a flower, this club is rooted in something slow, patient, and alive.

— Avnie
Made With Intention

Something handmade is waiting
for you in the mail.

In a world of notifications and noise, Phool Bloom Club is a pause — a handmade envelope waiting in your postbox, made slowly and with genuine care.

Join the Club ✿
Questions

Everything you're
wondering about.

What is the Phool Bloom Club?+
Phool Bloom Club is a monthly snail mail subscription by an illustrator. Each month, members receive a handcrafted envelope filled with original art prints, stickers, a postcard, a personal letter, and a surprise creative activity — all centred around a flower of the month. Phool means flower in Hindi.
When do subscriptions open?+
Subscriptions are open now — choose your plan and subscribe whenever you like. Envelopes ship on the 20th of every month. Join by the 20th and your first envelope goes out that month. Join after the 20th and it goes out the following month.
How much does a subscription cost?+
Prices depend on where you are and are shown in your currency in the plans above. Every plan includes the same curated envelope contents. Shipping is included in the price.
What's included in every envelope?+
Every Phool envelope includes: an A6 original art print, an A7 mini art print, a sticker sheet, a postcard, a personal handwritten letter, and one surprise fun activity (such as a colouring page or DIY craft).
When does the envelope ship?+
Envelopes ship on the 20th of each month. Indian subscribers receive theirs in 3–5 days; international members in 10–20 days.
Can I cancel my subscription?+
Yes. No lock-in periods. Cancel any time. You won't be charged again, and you'll still receive every envelope you've already paid for. To cancel, email avani@phoolbloomclub.com.
Is this available as a gift?+
Absolutely. A Phool Bloom Club subscription is a beautiful gift for artists, stationery lovers, and anyone who appreciates slow, thoughtful things. Gift subscriptions are coming soon.

Letters from the club

Occasional notes on the flower of the month, new prints, and what's going into the next envelope. No noise, unsubscribe whenever.